Founded in 2003 and headquartered in Dallas, TX, Base4 Group is a consumer products company that sources, packages, and markets impulse merchandise in themed promotional displays to regionally and/or nationally positioned retailers. The Company has developed strong, long-lasting partnerships with a number of leading retailers and provides its customers with high inventory sell-through rates, along with above-average store margins.

Transaction

SunTx Capital Partners invested in Base4 Group.

Opportunity

Base4 Group represented an opportunity to acquire a company with experienced leadership and a strong portfolio of globally recognized licenses in the consumer products arena.

Strategy

SunTx worked with management to grow the Company’s core business and improve systems and processes.